50 Subject Lines for Black Friday & Cyber Monday

Posted October 10, 2019

It’s that time of year again. Holiday shoppers and deal-hunters are gearing up to take advantage of all of the amazing deals offered by retailers on two of the biggest shopping days of the year – Black Friday and Cyber Monday. According to Adobe Analytics, in 2018 over 150 million shoppers spent a whopping $17.8 billion during Thanksgiving weekend. You read that right – $17.8 billion!

Subject line ideas and 2018 statistics on Thanksgiving Day, Black Friday, and Cyber Monday sales.

Black Friday & Cyber Monday eCommerce Sales

While navigating through massive crowds and waiting in long lines has been a tradition for some shoppers, more and more consumers are ditching that chaos for the convenience of online shopping. In fact, online purchase made up the majority of Thanksgiving weekend sales in 2018.

So what does this mean for online retailers like you? Sales, sales, sales! But in order to maximize Black Friday and Cyber Monday sales you have to develop a game plan, including an effective email marketing strategy with captivating email subject lines.

Good Subject Lines Boost Open Rates

An email subject line is arguably one of the most important components of an email marketing campaign, simply because it’s what prompts consumers to open the email. Think of an email subject line as a book title. If you have a book title that is appealing to the reader, they’re more likely to want to open the book and start reading. The same goes for email subject lines.

Creating email subject lines for occasions such as Black Friday and Cyber Monday is even more crucial as consumers receive tons of similar emails from yours competitors.

Luckily, we’ve got you covered with this list of catchy email subject lines for Black Friday and Cyber Monday:

Email Subject Lines for Black Friday

  1. ☀️Rise & Shine {First Name}, Black Friday Starts Now! 
  2. Our Black Friday Sale Starts NOW!
  3. Did Someone Say “Black Friday Sale”? 👀
  4. Black Friday Sale – 30% Off Storewide + FREE Shipping
  5. The Wait is Over! Get Massive Savings During Our Black Friday Sale. 
  6. It’s Black Friday Time! Save BIG on Some of your Favs. 
  7. Black Friday Event – 1 Day, 1000s of Products, Tons of Savings! 
  8. TGIBF…Shop the Sale Before ⏰ Runs Out! 
  9. Black Friday Deals You Just Can’t Beat! 😆
  10. ⏳Time Is Running Out. Shop Our #BlackFriday Sale NOW! 
  11. The Black Friday Deals Have Arrived! Take a Look Inside.
  12. Best. Black. Friday. Ever. – Save Up to 50% On Your Order
  13. Don’t Miss Out On These Exclusive Black Friday Deals! 🤑
  14. Sale Ends Soon! Hurry & Shop Our #BlackFriday Deals 
  15. #BlackFriday Has Arrived and So Have the Savings! 
  16. 🤩 Our Best Black Friday Sale Yet…
  17. You Won’t Believe These Black Friday Deals! 
  18. Save BIG During Our Black Friday Sale! 
  19. 🖤It Wouldn’t Be Black Friday Without These Amazing Deals🖤
  20. This Is One #BlackFriday Sale You Don’t Want to Miss! 
  21. BLACK FRIDAY EXTENDED – More Time to SHOP the Sale
  22. Black Friday Deals Galore – Shop NOW! 
  23. Black Friday Savings, Anyone? 🙋‍♀️
  24. BOGO + Black Friday = Unbelievable Savings

Email Subject Lines for Cyber Monday

  1. Cyber Monday Is Here. Skip The Line & Shop Online! 🛍️
  2. 🚫 Crowds. 🚫 Lines. Just Massive Savings! #CyberMonday
  3. Get BIG Savings, Without Big Crowds During Our #CyberMonday Sale! 
  4. Pssst…Check Out These Cyber Monday Steals 👀
  5. Cyber Monday Sale – 50% Off Your ENTIRE Purchase + FREE Shipping
  6. 🚨DOORBUSTER ALERT🚨 Save 60% On Select Items While Supplies Last 
  7. Cyber Monday | Shop for Deals in Your PJs
  8. Goodbye Black Friday, Hello Cyber Monday! 
  9. Cyber Monday Has Arrived. Ready, Set, Shop! 💨
  10. You Won’t Believe These AMAZING #CyberMonday Deals! 
  11. Cyber Monday Madness Starts NOW
  12. Celebrate #CyberMonday With These Deals + Get FREE Shipping
  13. Cyber Monday Event | Shop ‘Til You Drop 💃🏽
  14. You’re Monday Is About To Get A Whole Lot Better #CyberMonday 😁
  15. Why Wait In Line When you Can Shop Online?
  16. It’s HERE! Everyone’s Favorite Monday of The Year #CyberMonday 
  17. Check Out These MASSIVE Cyber Monday Savings! 
  18. Crazy Cyber Monday Deals Loading….
  19. Cyber Monday Just Got a Whole Lot Better 🤑
  20. Shop, Click, & Save With These Amazing #CyberMonday Deals
  21. Stop What You’re Doing. The CYBER MONDAY SALE IS ON!
  22. Enjoy 30% Off Sitewide + FREE Express Shipping | Code: CYBER30
  23. 🕑 The Countdown to Cyber Monday Is On! 🕑
  24. Shop Our Cyber Monday Exclusives Now 
  25. You Don’t Want To Miss These Amazing Cyber Monday Deals!
  26. Hurry, Only A Few Hours Left to Save During Cyber Monday!

Coming up with catchy subject lines for your email campaigns is just the beginning. Sure, having a high email open rate is nice, but it means nothing if those opens don’t convert into actual sales, right?

Developing a full and effective email marketing strategy for Black Friday and Cyber Monday is key if you want to maximize sales. Not sure how to get started? Click HERE to learn more about optimizing your email marketing strategy for holiday season shoppers.

Filed under: Blog

Tagged with: Email Hacks, Email Marketing, Email Tips

Denise