[Infographic] 6 eCommerce Email Marketing Metrics To Measure Campaign Effectiveness

Posted October 17, 2019

Email marketing is a vital part of any eCommerce marketing strategy. But, is the time and effort you’re putting into to creating and deploying campaigns paying off? Tracking specific email marketing metrics is a must in order to measure campaign performance and ensure that your hard work isn’t in vain.

How to Determine Which Metrics to Track?

If you’re looking to start generating insights from your email campaigns, first decide which metrics you want to measure. With a variety of metrics to choose from, narrowing it down can be tough. Keep in mind that the metrics you should measure will vary based on your specific goals and industry. However, here is a standard list of 6 email marketing metrics that every eCommerce business should track:

eCommerce Email Marketing Metrics To Measure Campaign Effectiveness

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Additional Email Marketing Metrics

Now that we’ve covered the basics, take a look at other email marketing metrics that you can track and measure to gain valuable insight:

  • Spam Score: The number of times the email was marked as spam by the recipient or and email anti-spam software.
  • List Growth Rate: The rate at which a specific email list has grown over time.
  • Mobile Open Rate: The percentage of subscribers who opened an open on a mobile device.
  • Forwarding Rate: The percentage of subscribers who forwarded/shared the email.
  • Consistent Engagement: The measurement of engagement for each subscriber. Engagement may include opens, re-opens, clicks, time spent viewing email, shares, etc.
  • Revenue Per Subscriber: The amount of revenue attributed to individual subscribers.
  • Opening Time: The day and time range in which the most opens occurred.

Although measuring email campaign metrics is extremely beneficial , don’t get so caught up in the process that you forget to put the new insight to use. Be sure to use the information gathered from your reporting to improve future campaign performance and optimize conversions.

Filed under: Blog

Tagged with: eCommerce, Email Marketing, Email Tips