Email marketing is a vital part of any eCommerce marketing strategy. But, is the time and effort you’re putting into to creating and deploying campaigns paying off? Tracking specific email marketing metrics is a must in order to measure campaign performance and ensure that your hard work isn’t in vain.
If you’re looking to start generating insights from your email campaigns, first decide which metrics you want to measure. With a variety of metrics to choose from, narrowing it down can be tough. Keep in mind that the metrics you should measure will vary based on your specific goals and industry. However, here is a standard list of 6 email marketing metrics that every eCommerce business should track:
Now that we’ve covered the basics, take a look at other email marketing metrics that you can track and measure to gain valuable insight:
Although measuring email campaign metrics is extremely beneficial , don’t get so caught up in the process that you forget to put the new insight to use. Be sure to use the information gathered from your reporting to improve future campaign performance and optimize conversions.