Statistics, analytics, and testing help us understand what your users are doing. But before we get there, we must first understand why users are doing what they are doing.
The growth marketer's true north and the backbone of an e-commerce brand's growth.
Funnel thinking is the framework within which we map out the customer's journey from awareness to purchase/conversion of your product(s).
Whether it comes to writing a 1000 word blog post, or just a two-line Google Ad, copywriting and the consumer psychology behind copywriting is a make or break element for growth.
05Conversion Rate Optimization (CRO)
CRO is the process and tactics we follow to uncover why your customers aren’t converting to a particular action, and the things we can do to improve how much they convert.
Functional design that feeds the visual part of a user's decision making and leads the user from one action to the next is an essential component of growth.