Want to spend less time focusing on boring, repetitive, low-impact tasks and more time focusing on growth strategies for your eCommerce store? eCommerce Automation is the answer!
eCommerce automation is an umbrella term used to describe any software, hardware or strategy used to automate the processes of your online store. You can automate those processes by creating 3-step flows:
eCommerce automation puts your online store on autopilot, allowing you to focus on other aspects of your business that may require more time and attention.
Optimizing your customers’ experience by ensuring that every interaction with your brand is pleasant and seamless is vital for improving customer retention. After all, happy customers not only turn into loyal customers, but they also make for great brand evangelists.
One way to optimize customer experience is to reward your most loyal customers with special offers and incentives each time they cross a spending threshold.
On average, loyal customers will spend 10X as much as their first purchase throughout the customer lifecycle. This is why segmenting customers who are more likely to come back to your store and make a purchase is so important. Drip email marketing can help you automate almost every customer follow-up action based on segments and effectively make long term repeat purchases a hassle-free task. At a high-level you can automate the following:
As an executive you understand the importance of employee productivity and the impact it can have on your sales and company growth. Using eCommerce automation to set-up workflows can save your employees time and prevents them from getting burned out by having to do boring and tedious tasks.
Making smarter inventory decisions based on real data is key to increasing sales. This is why it’s important to encourage your employees to use the data from your store analytics in order to determine appropriate inventory levels and provide customers with a pleasant shopping experience.
Allocating money and resources to sales channels that aren’t helping to generate sales can cost you big in the long run. Being able to identify your most effective sales channels will save you time, money, and allow your employees to focus their efforts on the right mediums.
Creating automated workflows can help you to prevent chargebacks, flag high-value returns, and address negative reviews. Without implementing these safety measures, your brand integrity may be at risk which will ultimately affect your sales and growth.
Reducing your chargeback liability by preventing fraud before it happens can prevent you from paying chargeback fees.
Monitoring big-ticket returns in real time allows you to identify problems before they become widespread.
Keeping tracks of both positive and negative reviews in your store can help you to identify trends related to your products and customer experience efforts. For example, if your team has noticed a slew of negative reviews regarding a specific product, you can take action to remove or improve the product.
Automating your eCommerce store doesn’t just help you and your employees save time. By implementing a solid eCommerce automation strategy you can grow your business and ultimately increase your revenue.
Using third-party applications to execute your eCommerce automation strategy may seem like an easy solution, however in order to get the best results you’ll want an automation tool that is embedded directly in your eCommerce platform.
Libia has several years of experience creating content for marketing, advertising, and PR.