SBE is a multi-national hospitality company operating more than 50 venues worldwide.
XO created a data collection infrastructure that aggregated data from all of the group's online and offline properties into a central database. Using that data, XO executed segmented email campaigns targeting behavioral data from users already in the database. That behavioral data could include:
(1) Engagement level with the brand, either through purchases, venue visits or email activity
(2) Anniversaries such as an upcoming birthday
The weighted average ROI on the allocated marketing budget for email marketing was 6.7x over the past 25 months.