Did you know that videos make up 69% of all consumer internet traffic. It’s no wonder YouTube is the second largest search engine in the world, and the third most visited site, only after Facebook and Google. So if you’re thinking about using your business’ Youtube channel to help you build your email list and boost your email marketing strategy, you have the right idea. Now it’s time to make it happen!
With over 2 billion monthly active users, it goes without saying that YouTube can be a powerful brand building tool for many types of businesses. But, as an eCommerce professional, you may be wondering what kind of content you should publish on YouTube. Here are a few ideas:
While many of your videos will include content related to your products, keep in mind that YouTube shouldn’t be used as a selling tool. Instead, think of it as a resource for your customers. After watching your videos, viewers should walk away feeling like they’ve gained valuable information about your brand and products, rather than feeling like they just watched boring sales pitch.
Once you’ve created a content strategy for your YouTube channel, it’s time to set some objectives for your channels. While having thousands of subscribers and views is nice, it means nothing if those subscribers and viewers don’t convert into sales, right? That’s exactly why one of your main objectives for your YouTube channel should be to build your email list. Now let’s take a look at how to do that.
When utilizing YouTube to build your email list, the first thing you need to do is create a lead magnet. Just in case you’re not familiar with the term, a lead-magnet is a small but valuable reward you can give your viewers in exchange for their email. Generally speaking, people don’t like to just give out their email, but a lead magnet gives them an incentive to do so.
One lead magnet that works perfectly with Youtube is a content upgrade. The content upgrade can be as simple as a condensed checklist or PDF about the video that they just watched. For example, if they just watched a make-up video tutorial, the content upgrade can be a printable PDF with detailed instructions.
Now that you have an amazing lead magnet, you need a call-to-action (CTA), to promote it. A CTA is when you ask your audience to perform a task, such as “Like this video!” or “Subscribe to my channel!”. In this case, you’ll be asking your viewers to download your lead magnet, and therefore, subscribe to your email list. Follow these simple tips to create a powerful, effective CTA.
There are a ton of places on YouTube where you can add your lead-magnet link. Keep in mind that the more places you add the link, the more clicks you’re likely to get.
Posting a link to your lead magnet on your channel banner is a must, especially since it is the first place that people see when they visit your YouTube channel.
Adding a link in the description field of your video is a simple way to promote your lead magnet. Just be sure to use “https” so that the link stands out from the text and looks like a clickable item.
YouTube cards are the interactive cards you see in YouTube videos (usually at the end) that let creators share clickable links to relevant content. You can add up to five cards to each video, so make sure you use one of them to promote a link to lead magnet.
An End Screen (also referred to as an “End Card” or “Endslate”) is a YouTube feature that appears in the last 5-20 seconds of a video. Add a link here to provide viewers another yet chance to access your lead magnet.
As you can see, Youtube is a platform with great potential to reach a huge audience, direct them to your website, and build your email list. Remember that your channel should act as a valuable resource for your viewers and customers. So ditch the sales pitch and start creating quality, lead generating content.
Did you find this article to be helpful? Check back each week to learn more ways to boost your email marketing strategy!
Libia has several years of experience creating content for marketing, advertising, and PR.