Reading time: 2 minutes
The following is part of a fictional series centered around drip marketing. Names, characters, brands, places & incidents are used fictitiously. Any resemblance to actual events or persons, living or deceased, is entirely coincidental. It was a week before Cory’s birthday. He had just sat down for an iced coffee at his favorite coffee spot […]
Reading time: 4 minutes
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Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing ($10.51 per dollar spent), social media ($12.71), display advertising ($19.72), and search engine marketing ($22.24). A. INCREASE YOUR SUBSCRIBER NUMBERS Ask […]
Reading time: 8 minutes
Tags: automated emails, drip emails, Email Hacks, Email Marketing, Email Tips
Email marketing is a vital part of any eCommerce marketing strategy. But, is the time and effort you’re putting into to creating and deploying campaigns paying off? Tracking specific email marketing metrics is a must in order to measure campaign performance and ensure that your hard work isn’t in vain. How to Determine Which Metrics […]
Reading time: 2 minutes
Tags: eCommerce, Email Marketing, Email Tips
Setting up drip email marketing is only half the battle. Just like your business and your customers are constantly changing, and so should your drip email marketing strategy. Including A/B testing as part of your drip email marketing strategy can help you to learn about the preferences of your subscribers, and ultimately optimize conversions. Drip […]
Reading time: 6 minutes
Tags: Email Marketing, Email Tips
