XO follows a holistic approach to your PPC lead generation that goes far beyond achieves an economy of scale that significantly reduces your Cost of Customer Acquisition while increasing the Customer Lifetime Value (CLV) progressively over time.
We meticulously study your business model, business offering, competitive advantage and messaging to make ads that resonate with your future customers. We build beautiful (and award winning) landing pages that are loaded with analytics and conversion optimization features based on our conversion psychology research. We constantly debug and quality assure all our work to reduce any hint of ad dollar waste. Our process has been tried and tested across multiple industry verticals and clients ranging from small startups to multinational corporations.
At XO, Pay Per Click is more than just ad management. It is an obsessive pursuit to make you more successful. We work with companies whose brand offering resonates with us and motivates our team to make even more successful.
XO implements a scientific approach to PPC Research, whether for keywords (Paid Search Marketing) or psychographics (Display PPC Advertising) that is strongly based off of customer personas metrics with the objective of producing high ROI campaigns. Research includes (a) Brand research (b) Industry research (c) Competitor Research (d) Display Networks Research (e) Keyword Research and (f) Conversion Research.
Running PPC lead generation without proper analytics setup is almost as bad as not running PPC campaigns for lead generation. A proper analytics setup and analytics dashboard are critical tenants to success of a PPC account. XO managed PPC accounts are explicitly setup from an analytics standpoint to properly infer attribution and KPI measurement on analytics dashboards shared with our clients.
Landing pages are single call-to-action (CTA) mini sites with content and messaging strongly connected to specific PPC campaigns. Instead of attempting to convert PPC traffic on client websites filled with multiple site objectives, XO implements award-winning design landing pages, hosted by XO, that allow our team to take further control of Conversion Rate Optimization (CRO) through multi-variate conversion testing (i.e. we test every single part of the landing page to increase conversions of your ad dollars).
Once campaigns are setup, the day-to-day management of PPC accounts goes far beyond just controlling the number of leads generated and the Cost Per Click (CPC). At XO, PPC management involves an in-depth look at conversion value and alignment with other client macro-objectives such as customer success and retention.
The final ingredient to our award-winning PPC management is a process of ongoing Quality Assurance (QA) and optimization through internal and third-party, manual and automated systems to ensure no mistakes or opportunities fall through the cracks that create ad budget waste.