[Infographic] Shopping Cart Abandonment: 10 Shocking Statistics

Whether you’ve been in the eCommerce industry for ten months or ten years, you’ve probably seen your fair share of abandoned carts while reviewing your store analytics. Due to the non-committal nature of online shopping, cart abandonment is quite common; and although there’s no way to prevent it 100%, there are several ways to greatly reduce shopping cart abandonment.

In order to create an effective abandoned cart strategy, it’s important to be aware of the statistics associated with shopping cart abandonment as well as the most common reasons consumers fail to complete a purchase.

Take a look at 10 of the most shocking statistics:

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Ways to Reduce Shopping Cart Abandonment

Some of the above statistics may come as a shock to you, but luckily there are plenty of ways to help reduce cart abandonment in your store.

Here are a few:

• Create exit intent pop-ups
• Offer free or flat rate shipping
• Eliminate the element of surprise when it comes to shipping and other additional fees
• Enable the guest checkout feature
• Reduce the number of fields shoppers are required to complete during the checkout process
• Automate abandoned cart emails
• Allow for alternative payment options such as PayPal
• Include an order progress bar on checkout pages
• Use strong call-to-actions on checkout pages
• Enable shoppers to save their cart and continue shopping later
• Ensure that you have adequate return and shipping policies
• Optimize your site speed to prevent slow-loading pages

Now that you know the reasons why cart abandonment occurs and ways to combat this issue, it’s time to get to work putting together a practical strategy for your eCommerce store. To help get you started, check out this article on abandoned cart emails.

Sources: DesignAdvisor, SaleCycle, Smart Insights, Barilliance

Denise